Music Launch System
Launch your next record like a label, not like an amateur
You have the music. What you're missing isn't talent — it's the system. The same rollout, calendar and campaigns that turn months of work into months of reach, explained step by step for you to copy.
You worked on your record for months. The algorithm gave it a week.
You know the feeling: you release, you tell your friends, you watch the numbers rise a little… and fall. All that effort, buried in seven days. It isn't your music. It's that you launched it like an event, when streaming rewards a process.
- You drop the whole album at once and give away five weeks of algorithmic momentum.
- You release with no lead-up, so on drop day you play to an empty room.
- You run ads blind and burn budget guessing.
- Your profile isn't optimized, so whoever discovers you leaves in three seconds.
You don't need to work more. You need to sequence what you already do.
The system labels use, in your hands
For years I've built launches for artists and labels. What separates a label from an amateur was never the budget — it was the method: a calendar, content templates and campaigns that only amplify what already works. That is exactly what you'll have.
Anyone can release a song. Very few actually launch it.
What you'll learn
The waterfall system
Why one single every 5–6 weeks multiplies your algorithmic momentum, and how to design your cascade.
The 21-day calendar
The day-by-day rollout per single: teaser, drop, playlist, live, ads, revisits. With a downloadable template.
Content that performs
The 5 pieces an artist can record solo or with the band, and how to spread them across 3–5 videos a week.
Pre-save & Spotify
Pre-save, Canvas and your own playlists as a stream machine. Real signals for the algorithm.
Ads that amplify
How to reinvest only behind what already works organically — without burning budget on guesses.
Profiles & networking
Profile optimization + the strategy to reach agents, managers and labels by adding value.
The 21-Day Launch Calendar
The day-by-day template I use for every single — teaser, drop, playlist, live, ads and revisits. Leave me your name and email and I'll send it to you instantly.
The whole system, lifetime access
- 6 step-by-step video modules
- The 21-day rollout calendar (editable template)
- Content and ad-campaign templates
- Profile optimization and networking guide
- Immediate, lifetime access, with updates
Frequently asked questions
Who is this course for?
For musicians and labels who want to launch with strategy — genre doesn't matter. If you already have music ready and want it to land, it's for you.
Do I need a budget for ads?
Not to start. The system is organic first; ads amplify what already works. You can apply it with zero budget and scale whenever you want.
How long will it take me?
The system is built to fit into a busy musician's life: templates and a calendar ready to copy and adapt.
How do I get access?
Purchase and access are handled on Hotmart. Immediate, lifetime access, with updates included.