Results
Artists from Spain and Latin America I have worked with, most of them alongside Altus Music. Every number comes from YouTube Studio, the campaign report or YouTube’s public counter, with its date.
At a glance
+3,300%
YouTube subscribers for Gaspar Luna in two months (206 to 7,055)
+841%
channel views for Alexis Venegas in 28 days
192,514
views of TAÑEDOR’s video from €300 in ads
+549%
subscribers for María Esteban in six weeks
Cases
No flattering rounding: if a number can’t be checked, it isn’t here.
Chilean singer-songwriter · Buenos Aires
+3,300%
YouTube subscribers: from 206 (16 Aug) to 7,055 (16 Oct 2026)
What we did
Official website at gasparluna.cl with a page for each single, Spotify click tracking, and three Google Ads campaigns on YouTube for “Te Giras” and “Secretaria”, targeting six Latin American countries.
Source: Google Ads and YouTube Studio, 16 Oct 2026
Chilean singer-songwriter · Mexico tour · with Altus Music
88.9K
views of “Mientras que el mundo…” in 13 days; his #1 video
What we did
Single landing page at alexisvenegas.com with a countdown to the official video premiere, plus two YouTube view campaigns.
Source: artist’s YouTube Studio, 22 Oct 2026
Roots music · Juan Saiz · with Altus Music
192,514
views of “A Lo Ligero” in 38 days from €300 in ads
What we did
Launch plan for the official video, a YouTube Ads campaign, an A/B test of three thumbnails (the winner took 56% of watch time) and a performance report.
Source: campaign report (22 Jun 2026) and YouTube public counter (22 Oct 2026)
Jazz singer · Barcelona
+549%
subscribers: from 259 (9 Sep) to 1,681 (22 Oct 2026)
What we did
Two Google Ads campaigns on YouTube with her live videos: subscribers in Latin America and views in the Spanish cities with the biggest jazz audiences. The channel passed 1,000 subscribers.
Source: artist’s YouTube Studio, 22 Oct 2026
Urban · Tierra del Fuego, Chile · with Altus Music
125,809
views of the single “Cuando Será” on YouTube
What we did
Altus’s Coordinates Plan and Lift-off Protocol: one identity across every channel and the launch of “Cuando Será” with a YouTube campaign.
Source: YouTube public counter, 22 Oct 2026
Singer · Chile · with Altus Music
4.4K
subscribers on her official YouTube channel
What we did
Brand identity and a campaign under Altus’s Lift-off Protocol. In her words: “Today my music doesn’t just play — people recognise it in the street.”
Source: YouTube public counter, 22 Oct 2026
Percentages compare the final figure with the starting figure recorded in our campaign notes. Campaigns with Altus Music were run as its marketing director.
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