“Some make the music; others make it possible. I live on both shores.”
I work from inside the industry: protecting and funding art through patronage, and growing the careers of those who live from it. Two crafts, one cause.
Cultural patronage & music marketing consulting
Fundación COFINER
I protect and fund music: safeguarding repertoire, artist grants, and cultural alliances across borders. Power in the service of art that endures.
Support the Foundation →Marketing consulting for artists & labels
Launches, career growth, and performance for musicians and labels. Marketing strategy from someone who also lives on stage.
Let's work together →The artist
Oswaldo Gómez, Afro-Venezuelan fusion guitarist
“Between the stage and those who make it possible, I choose to stand on both.”
Afro-Venezuelan fusion guitarist and symphonic projects. Music isn't my hobby: it's the place from which I speak to every artist I advise.
“I play what I fund. That is why I understand both shores.”
The consultant
Music marketing consultant for artists & labels
Rigor. Serenity. Results.
I help artists and labels turn talent into a career: positioning, launches, audience, and performance. Sober strategy, no smoke, with the discipline of someone who also runs a foundation.
Based in Toledo, with alliances across Spain, France, Belgium, and Italy.
Consulting
Marketing services for musicians and labels
Brand strategy & positioning
We define your proposition, your audience, and your narrative as an artist or record label.
Launches & campaigns (Meta & Google Ads)
Release planning and advertising campaigns focused on measurable results.
Audience & community growth
Social, content, and community to turn listeners into loyal fans.
Career management & consulting
Ongoing strategic guidance for musicians and labels who want to grow.
Every collaboration, its own space
The artists and partners I work with receive private, bespoke access: their dashboard, their strategy, their progress. A circle entered by invitation only.
Private access · by invitationFrequently asked questions
About Oswaldo Gómez's work
What does a music marketing consultant do?
I help artists and labels turn talent into a career: strategy, positioning, launches, advertising on Meta and Google Ads, and audience growth.
Do you work with independent artists and with record labels?
Yes. I work with both independent musicians and labels, tailoring the strategy to each stage of the career.
What is the cultural patronage of Fundación COFINER?
As a trustee, I protect and fund music: safeguarding repertoire, artist grants, and cultural alliances across countries.
Where do you work from?
From Toledo (Spain), with projects and alliances across Spain, France, Belgium, and Italy.